Brand Guidelines

Logos, colors, and usage guidelines for representing Mue consistently across all contexts.

Logo

Our logo represents Mue's core philosophy of customisation. The layered design symbolizes multiple elements coming together to create your perfect new tab experience.

Full Color Logo

Primary logo with gradient. Use on light backgrounds.

Logo on Dark

Optimized for dark backgrounds with adjusted contrast.

Colour Palette

Our vibrant palette is inspired by sunrises and new beginnings.

Primary Orange

#FF5C25

Main brand colour for primary actions and highlights

Deep Red

#D21A11

Gradient middle, used for depth and emphasis

Pink Accent

#FF456E

Gradient end, used for vibrant accents

Light Coral

#F18D91

Secondary colour for lighter backgrounds

Warm Beige

#FBD3C6

Tertiary colour for subtle backgrounds

Typography

We use purpose-chosen fonts that balance personality with readability.

Primary font

Lexend Deca

Headings and display text

Body font

Inter

Body copy and UI elements

Usage Guidelines

Follow these guidelines to keep the Mue brand consistent and recognizable.

Do

Use the logo with adequate spacing around it
Maintain the logo's aspect ratio when scaling
Use the provided colour palette consistently
Credit Mue when featuring our brand

Don't

Modify the logo colours or gradient
Distort, rotate, or alter the logo in any way
Use the logo on busy or conflicting backgrounds
Recreate or modify the logo yourself

Need something else?

If you need additional brand assets or have questions about using our brand, reach out.