Branding

Assets and guidelines

Logo

Our logo represents Mue's core functionality of customization and organization. The layered design symbolizes multiple customizable elements coming together to create your perfect new tab experience.

Full Color Logo

Primary logo with gradient. Use on light backgrounds.

Logo on Dark

Optimized for dark backgrounds with adjusted contrast.

Color Palette

Our vibrant color palette is inspired by sunrises and new beginnings. These colors should be used consistently across all Mue-related materials.

Primary Orange

#FF5C25

Main brand color for primary actions and highlights

Deep Red

#D21A11

Gradient middle, used for depth and emphasis

Pink Accent

#FF456E

Gradient end, used for vibrant accents

Light Coral

#F18D91

Secondary color for lighter backgrounds

Warm Beige

#FBD3C6

Tertiary color for subtle backgrounds

Typography

We use system fonts for optimal performance and native feel across all platforms.

PRIMARY FONT

Lexend Deca

Used for headings and display text

BODY FONT

System Font Stack

-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, sans-serif

Usage Guidelines

Do

Use the logo with adequate spacing around it
Maintain the logo's aspect ratio when scaling
Use the provided color palette consistently
Credit Mue when featuring our brand

Don't

Modify the logo colors or gradient
Distort, rotate, or alter the logo in any way
Use the logo on busy or conflicting backgrounds
Recreate or modify the logo yourself

Need something else?

If you need additional brand assets or have questions about using our brand, please reach out to us.